Search Engine
With a growing number of surfers using search engines to access websites, it is vital for websites to establish their presence in prominent search engines such as Google. A great website is quite meaningless unless it is visible and easily accessible through search engines.

Internet marketing is a mechanism by which companies can take advantage of search engines to market and promote their websites. It is the process of improving site traffic and positioning a website in search engine listings by making use of a combination of techniques (such as keyword analysis, link building etc), and relevant technical expertise.

At Emalgam, our team of internet marketing experts have a proven track record in achieving and maintaining high page ranking and visibility for client websites ranging from simple static websites to complex database driven web applications in major search engines such as Yahoo, Google, MSN, AskJeeves.

We customize our internet marketing strategy to match the requirements of individual clients. Our strategy to increase the positioning and accessibility of a website in search engine listings includes a combination of one or more process/methods.

Our Research figures say that these are the most popular phrases that people actually search for in real time: Internet Marketing, Search Engine Listing, Search Engine Placement, Search Engine Positioning, Search Engine Ranking, Search Engine Registration, Search Engine Submission, Website Promotion, Website Submission and Search Engine Optimization.

If you are wondering why your website is not the cash cow you hoped it would be, a search engine marketing strategy can put you back on track.

Registering your website with the major search engines is not enough. When was the last time you used a search engine and looked further than the third page of results?

If you aren't within the Top 30 search results, your site won't be found !

Increased traffic means greater exposure, more hits, expanded clientele, more sales, greater profits, and an immediate return on your investment - your internet marketing investment will continue to pay off in new customer acquisitions with impressive results!

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Search Engine Optimization
Search Engine Optimization is the process of increasing the visibility and ranking of websites in search engine listings, by evaluating various elements such as content, keywords etc that search engines take into consideration, and accordingly make modifications and changes in the websites. We conduct a detailed analysis of the strengths and weaknesses of a client’s current and potential competitors, thereby enabling us to design and implement an effective SEO strategy.

The various Search Engine Optimization services provided by Emalgam include the following:

Keyword Analysis
Keyword analysis is the process of identifying keywords and phrases that are most frequently searched for, in various search engines, and choosing from amongst them, the keywords that are least used by competitors. Working in close coordination with our clients, we identify, evaluate and generate a list of possible keywords that can be used to gain targeted traffic.

Link Building
Link building is the process of increasing the link popularity of a website i.e. increasing the number of links pointing to the website from other websites, which in turn, will lead to an increase in site traffic and visibility in search engines.

Sitemaps
Sitemaps are a means to inform search engines about all the web pages within a website that are available for crawling. It is an XML file containing a list of URLs and additional information about each URL, such as time stamp of last update, frequency of change and its relative importance within the website. The aim of sitemap submission is to reduce the time between releasing updated and new content and the fetch by a search engine crawler.

Website Optimization
Features such as usability, navigation, content etc play an important role in generating traffic to a website. Our SEO experts analyze, evaluate, and optimize the website against the various features so as to increase site traffic. Web analytics software is used to analyze the behavior of users within a website and identify problems areas thereby enabling appropriate corrective action to be taken. Website optimization involves optimizing page weight to ensure faster loading time which in turn will lead to more number of users accessing the site.

Search engines find it difficult to index web pages that rely heavily on the use of frames and flash animations to display content. In such cases we either offer to rework the website without making much use of frames and flash or we offer clients a work-around solution wherein the text contained in the flash animations and framesets is used to create additional HTML pages thereby enabling the website to be crawled and indexed against those pages.

RSS Feeds
A part of our effective search engine optimization strategy is to make use and take advantage of RSS feeds in distributing content. Well managed and optimized RSS feeds enable web sites to generate site traffic and increase website ranking and exposure.

Multilingual SEO
In order to enable companies to reach out to a larger non-English speaking audience base, websites need to be optimized for multilingual search engines. Translation is one of the key tasks in Multilingual Search Engine Optimization as it enables websites to be easily found in localized search engines. Instead of literal translations, specific rules of each language are applied and keywords are translated to actual popular industry specific keywords prevalent in each country. The extensive multilingual keyword research conducted by Emalgam ensures that the most appropriate foreign language equivalents of keywords are chosen.

Submission to Search Engines
Our SEO team is responsible for submitting and registering the website and pages to both paid and free search engines and directory listings.

Reports
Detailed reports such as site positioning, page ranking, link popularity, log analysis, site traffic, directory and article submission etc are generated on a monthly and quarterly basis thereby enabling clients to monitor and track the rankings of their websites.

Maintenance
To maintain top ranking for websites, we constantly monitor these websites and make appropriate modifications and resubmit the same as and when required.

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Pay per click
Pay per click (AdWords in Google and Overture in Yahoo) is a search engine marketing mechanism through which payments are made on the basis of number of clicks (the number of visitors accessing the specified website) via the specified links. Websites can bid on keywords or search terms and get listed for those keywords in search engines such as Google and Yahoo. These are also known as sponsored links. The ranking of websites within the sponsored links is based on number of clicks to the website. Our SEO experts help clients in identifying the best keywords and placing bids for the same, in search engines. Weekly reports detailing click-throughs and site traffic are generated and sent to clients thereby enabling effective monitoring.

Are you using the right ingredients in your marketing mix recipe? If pay per click (PPC) or paid search is not a major focus of that mix or if your current solution isn’t squeezing every dollar of value from paid search then the answer very well may be “No”. As growth in the pay per click marketplace is expected to reach $15 billion in 2010, what does that mean for you today? What’s your plan for the future of paid search? Will you be positioned to take full advantage of the boom to increase revenues and grow your business? Request a free consultation with one of our account analysts today to find out!

At Emalgam, we have solutions to the challenges you face now and well into the future. With a team of seasoned search marketers we take the guesswork out of paid search with proven methodology, exciting and cutting-edge technology and relationships with Google AdWords, Yahoo! Search Marketing and Microsoft adCenter which are leveraged to benefit our clients.

Partnering with Emalgam puts companies in a unique position to achieve results today while having campaigns developed for tomorrow. Our clients are confident in the knowledge they are solidly entrenched in Emalgam’s bedrock paid search methodology, including:

Keyword Research
Ad Development
Optimized Campaign Structure
Landing Page Optimization
Top Line Methodology

Additionally, at Emalgam, we don’t just find value in competitive marketplaces – we create it through differentiation and innovative campaign strategies. Emalgam clients benefit from our experience in industries such as:

Financial Services
Travel
Insurance
B2B Technology
B2C Shopping Cart Sites
Real Estate
Home Health

Don’t waste your time with guesswork which only let’s your competition take the lead. Adding Emalgam’s experience and expertise in PPC management today is a recipe for paid search success!

PPC Landing Page Optimization and Development

Maximize Your Paid Advertising
With pay-for-performance marketing campaigns, every click equals advertising dollars spent. The real value to the advertiser is not the click itself, but the action the user takes once they have arrived at your site. Targeting the user’s needs by directing them to the most relevant page on your site is a critical step in good PPC campaign management.

Pay Per Click advertising is most effective when used in conjunction with well-written and designed landing pages. These are pages created to target the subject of the ad the user clicked on. For example, if a user clicked on an ad about “cell phones” the page they see on your site should relate to your services or products relating to cell phones. The next step is providing a specific call to action for the user, in the form of a sale, sign up, or other action. This “conversion” is the goal of most search marketing, and is the best measure of success for your campaigns.

Emalgam specializes in comprehensive search marketing campaigns. It’s our job to make sure that every campaign is well conceived and monitored for opportunities to improve ROI on a monthly basis. We know that your landing pages are the difference between youwasting money on clicks and you making money on clicks.

Google Adwords Setup and Management

Engage The Largest Search Audience
Google’s AdWords paid search platform is the largest and most used pay per click service. This program offers the largest volume of search and a variety of advertising possibilities. AdWords offers search, content network, display, mobile and even print advertising via the AdWords program. Each channel of the AdWords platform has its own advantages and audience, offering many options for your company within one convenient interface. The solid foundation of a PPC campaign begins with Google AdWords.

Emalgam is a Google Certified Company, indicating both the training of our team members in Google’s own best practices and the large volume of business we perform with the AdWords platform. As a certified company, we also have agency-level contact with the Google AdWords team, giving us access to quality issue resolution, exclusive training and industry news, and more.

Emalgam can advise you on the most effective channels for to meet your goals, and ensure that your campaigns are accountable for your own ROI reporting. Using our PPC methodology, we can provide account setup and assistance, and build, report, analyze and refine your AdWords campaign to reach peak performance.

Yahoo Search Marketing Setup and Management

Expand Your PPC Campaigns
Yahoo Search Marketing is the second largest PPC service, and offers some distinct advantages to our clients. While Yahoo! does not deliver the volume of search traffic that Google does, this can benefit the advertiser. Less overall competition in the space means generally lower cost per click. This allows a similar budget to gather more visitors per dollar spent. Additionally, Yahoo! users tend to be very engaged with their service, and conversion rates and search relevancy can be higher than average. Due to the portal-like nature and broad array of user-friendly services, Yahoo! traffic can be a better “bang for the buck” overall.

Emalgam offers a complete service offering for paid Yahoo! advertising, including search marketing, site submission and URL feeds, display advertising, and more. We’ll help identify the most effective channels for your business, provide account setup and assistance, and ongoing management to tune up and improve your advertising performance.

Emalgam has direct contact with agency-level Yahoo! account managers, allowing timely actions to any problems that might arise. We utilize our years of experience, our proven PPC methodology, and the partnership with Yahoo to ensure that your campaigns run smoothly, grow more efficient, and deliver the ROI goals you need

Microsoft AdCenter Setup and Management

Expand Your PPC Reach
The smallest of the three major paid search channels, Microsoft AdCenter can be a productive market for your business if handled correctly. Not merely a clone of Google, the MSN/Live ( and now Bing), audience has some advantages of its own. Having fewer competitors usually translates to lower cost per click, leading to smaller budgets and lower cost per acquisition.

Microsoft AdCenter is similar to Google AdWords in functionality, and Emalgam can help import your existing campaigns to take advantage of your previous successes. Using our PPC methodology, we can provide account setup and assistance, and build, report, analyze and refine your AdWords campaign to reach peak performance.

Emalgam has direct contact with agency-level Microsoft AdCenter account managers, allowing timely solutions to any problems that might arise. We utilize our years of experience, our proven PPC methodology and the partnership with Microsoft AdCenter to ensure that your campaigns run smoothly, grow more efficient, and deliver the ROI goals you need.

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Social Media Marketing

Social Media is a new and critical piece of the online marketing mix.
Combining direct customer contact, customer service, news distribution and corporate branding and identity, Social Media is a dynamic marketing channel. Growing at a dizzying pace, social media offers a new vector for your business to reach out to your audience and to enhance your SEO efforts in the process.

Today’s web marketing landscape is seeing huge growth in the "social media" or "Web2.0" market. Interconnected networks of personal contacts and user-driven site recommendations have changed the face of website promotion. This collection of technologies that make sharing information easier has also opened new marketing opportunities. Emalgam can help you create a social media strategy to increase brand awareness, distribute your message and increase site traffic.

Social media marketing is one of the most rapidly changing fields in online marketing. New networks crop up every week with visitor trends and search influence changing as well. We can develop and manage your online reputation via sites like LinkedIn, Digg.com, Propeller.com, Twitter.com and many more. Emalgam’s professional staff stays abreast of this shifting market, and focuses our effort on sites that matter and can affect a change for our clients.

Utilizing the power of social media optimization (SMO) to target and promote your business is an ongoing process. We offer dedicated, focused programs to manage your online reputation and place your company as the online authority in your field.

With the constant changes that are the hallmark of the social media channel, you need a marketing agency that is both in touch with trends and experienced in sifting through the static to find the real signal. Emalgam has experience with goal-driven marketing, combined with maintaining awareness on industry trends and tactics. We also focus on the synergy of your social media choices with your SEO goals to maximize results.
Blog Marketing
Blogging rapidly becoming a necessary aspect of corporate interactive marketing.
Many marketing managers and small business owners have yet to adopt the practice, either because they’re unfamiliar with blogs, intimidated by the prospect of routine writing, or because they’ve yet to appreciate their intrinsic value.

Early corporate adopters of blogging have established cult followings with their customer base, and these blogs have opened channels of brand interest that would have been otherwise untapped. Blog marketing has proven to be one of the most cost effective methods of Web marketing.

Here are a few examples of where your company will benefit from blog marketing:

Brand Awareness
Online Reputation Management
Human Face of the Company
Customer Relationship Management
Organic Search Engine Optimization
Online Public Relations
Established Authority

Emalgam’s team of expert blog marketers contribute design, development, and copywriting to establish your company’s blog presence on the Web. Our blog designers will tailor the functionality of your weblog to your unique needs. From social media submission buttons to RSS feeds to optimized archive categories, our feature customization will enhance your blog and increase the effectiveness of every post

Corporate Blogging
Professional blog marketing and “blogging” has finally gained the respect it deserves as a major interactive marketing medium.
Fortune 500 companies nationwide have adopted the practice of corporate blogging for the many benefits it provides as such a reasonable expense.

Recent adopters and latecomers frequently run into the same problem when considering a blogging campaign: time and talent. Blogging is a unique form of professional writing that requires the capacity for both professional communication and comfortable, casual opinions.

Emalgam provides professional blog copywriting services that will provide the following benefits:
fresh content added regularly to your website
customer relationship management
online reputation management
thought leadership
Our experts draw thousands of visitors daily to external blog websites. This kind of exposure would cost thousands of dollars through paid search marketing.

Fresh content helps your search engine optimization campaign by contributing pages containing updated industry and company information that matches the evolving search interests of your target audience. Organizations contributing daily blogs to their websites can quickly establish themselves as thought leaders in their industries. This valuable authority leads to external quotes, interviews, inbound links, brand awareness and respect, traffic, and sales.

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Email Marketing Services

Emalgam wants to transform your online marketing presence by helping you develop an email marketing strategy that increases your return on investment while accomplishing your goals.
We begin by upholding industry gold standards and providing ethical email marketing recommendations which is one way we keep your company’s public reputation in good standing.

Successful email marketing campaigns should be measured on the percentage increase of targeted recipients, not simply increasing list size. “Double confirmed / opted in” is the only effective subscription method. List clean up and reconfirmation of lists is performed every six months to a year.

Emalgam email marketing services:
Full-Service Email Marketing
A full-service option where we do all the heavy lifting for you. We provide campaign development, email design, copywriting, programming, and actual implementation.
Campaign Audit & Analysis
Full campaign audits, program analysis, and email audits to diagnose problematic issues and to recommend improvements.
Campaign Development
Full campaign development services where Emalgam creates the vision, campaigns, design, copy, and technology for your company.
Best Practices Consulting
Emalgam will train your team on everything needed for best practices, effective email design, successful email copy, increases in email conversion and ROI, list growth, email lawyers and regulations, ISP relations, and email marketing gold standards.
ISP Relations
We offer ISP relations for interested clients, as well as ISP relations consulting and training for clients not utilizing Emalgam’s email marketing solutions.
Email Design and Development
Emalgam offers comprehensive email design and development services so that each email sent looks good for all major email clients including Outlook 2007, Yahoo!, Hotmail, AOL, Gmail, and Lotus Notes.
List Growth Strategies
We specialize in educating our clients on effective methods of list growth and developing strategies for further list growth and increased ROI.
Every email sent is a valuable opportunity to learn something new about your customers and to perfect the aim of your email marketing campaigns. Emalgam’s email marketing service introduces you to results.

Full Service Email Marketing
You want to launch an email marketing campaign, but you lack the resources. Or perhaps you already have a program, but there’s no time to manage it effectively. Emalgam offers a full-service option where we can do all the heavy lifting for you.
We provide campaign development, email design, copywriting, development, website form integration, implementation, and email distribution.

Full Service Email Marketing
You want to launch an email marketing campaign, but you lack the resources. Or perhaps you already have a program, but there’s no time to manage it effectively. Emalgam offers a full-service option where we can do all the heavy lifting for you.
We provide campaign development, email design, copywriting, development, website form integration, implementation, and email distribution.

Email List Rental Get the Word Out on Your New Products and Services If your organization has a new “widget” to introduce to the world, and you want the news to reach a targeted audience within specific vertical markets, email list rental is an effective way to gain exposure. Finding those effective list partners, however, can be a difficult task.
At Emalgam, we weed out ineffective lists and sift through the spin that list owners add to their data cards. Email list rental can be very effective if handled properly.
More often than not, however, organizations waste their budget because they didn’t ask the right questions and demand straight answers. It is our mission to find each client the list rental partners that actually help you grow your business. We have partnerships with all the major list brokers as well as some relationships with individual organizations who only rent their lists to preferred agencies so that our clients have access to the best data available. In addition, Emalgam offers end-to-end email marketing solutions including design, copywriting, development, best practices analysis, and reporting, all of which we’ve developed to make your email list rental campaign more effective.
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Copywriting Services

Emalgam can help you shape the message your online marketing is sending.
Your website has a voice, your ads online speak for you. We can help ensure that the message is not only being seen, but that it’s the right message for the audience.

Our writing skill set includes a wide variety of end-uses:
Creative / Ad Copywriting
Search Engine Optimized Copywriting
Press Release Writing
Article Writing
Blogging
Editing
Proofreading
Each of these areas has its own needs, and Emalgam has the experience to make your company successful in each of them.

We will work with you to properly understand your company’s message and tone, so that your communication is effective, unique, and carries your brand to your customer.

Press Release Copywriting & Distribution
Emalgam has offered quality interactive press release writing services since the company’s inception. We predicted the growth and SEO value of interactive press releases before companies like PRWeb adapted anchor text linking functionality. Interactive PR plays a vital role in the life of any website.

Here is a brief list of press release writing opportunities that occur in most corporations:

new executive joins / leaves the company
quarterly earnings
product launch
product recall
product enhancement
new service
new location
charitable contribution
speaking engagements
conferences
interview industry expert
The list is endless. There are dozens of newsworthy opportunities occurring on a regular basis at most corporations. Each press release draws additional attention to your business and website. Press release copywriting is one of the most undervalued or forgotten services by executives with too many tasks at hand.

Emalgam is the perfect solution. We deliver amazing value and quality at a very reasonable price. Our expert copywriting staff will meet with you to discuss the type of voice you want to portray your company and then craft a press release to spec.

If your company has a traditional PR department or copywriter, Emalgam can take your traditional press release and transform it into a search engine optimized, link building masterpiece.

SEO Copywriting
Search Engine Optimization is widely recognized as the best online marketing value for the money. Organic search results are those listed on the lefthand side of your screen – the ones you automatically pay the most attention to. These search results are listed in a ranking order determined by search engine algorithms, which take a set of criteria into consideration to calculate the importance of each page in comparison to all others for a given phrase.

The first and most overlooked aspect of search engine optimization is copywriting. The most common mistake in writing website copy is to err on the side of style. Many companies pay traditional copywriters to write artistic, trendy, or clever copy with all sorts of plays on words and metaphors. This style can be extremely effective for traditional media outlets, but it misses out completely on the first rule of interactive marketing: to be effective, you must first be found.

Emalgam’s SEO copy is the right balance of keyword phrase inclusion and quality writing. Some self-proclaimed top seo companies offer services which may improve your search rankings, but their content writing skills read like a garbled list of keyword research. Not only should your copy rank well for keywords and draw traffic to the page, it should also communicate clearly and effectively each point necessary for the reader to make an informed business or purchase decision. All your SEO efforts are for nothing if you fail to engage the reader on your website!

Editing & Proofreading
We’ve established that Emalgam offers expert copywriting services. Some clients, however, have someone on staff to handle the brunt of the load and simply need someone to come in afterwards and clean up. Our team works well with each and every client to hone their marketing and PR copy to communicate clearly and precisely while maintaining a tone that bests represents the brand.

Not sure when to use “they’re”, “their”, or “there”? What about “its” and “it’s”? There are hundreds of small mistakes like these that happen all the time due to rushed writing and project deadlines. Need a second set of eyeballs to review your work? No problem. We actually enjoy the process. Your business depends on a reputation of professionalism and accuracy. Don’t let something as easy to address as a spelling error leave a mark against an otherwise perfect record.

Let’s face it. We’re not all spelling bee champions or grammar geniuses. That’s okay. We’ll take your raw content and polish it up for you. Whether your copy needs a stylistic edit or simply a once over for spelling and punctuation, Emalgam provides the attention to detail you need for all your important written materials.

PR Copywriting
Emalgam has offered quality interactive press release writing services since the company’s inception. We predicted the growth and SEO value of interactive press releases before companies like PRWeb adapted anchor text linking functionality. Interactive PR plays a vital role in the life of any website.

Here is a brief list of press release writing opportunities that occur in most corporations:

new executive joins / leaves the company
quarterly earnings
product launch
product recall
product enhancement
new service
new location
charitable contribution
speaking engagements
conferences
interview industry expert
The list is endless. There are dozens of newsworthy opportunities occurring on a regular basis at most corporations. Each press release draws additional attention to your business and website. Press release copywriting is one of the most undervalued or forgotten services by executives with too many tasks at hand.

Emalgam is the perfect solution. We deliver amazing value and quality at a very reasonable price. Our expert copywriting staff will meet with you to discuss the type of voice you want to portray your company and then craft a press release to spec.

If your company has a traditional PR department or copywriter, Emalgam can take your traditional press release and transform it into a search engine optimized, link building masterpiece.

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