Small and Medium Business

In a highly competitive business environment, small and medium businesses are relentlessly challenged by technology complexity and rapid technology obsolescence. The need is driven by the lack of IT edge among SMBs to build competitive advantage against large and global players; inability to maintain and sustain a robust IT function and lack of single view of enterprise information.

Client Challenges

Business Challenges
SMBs are increasingly realizing that ICT enablement is vital for survival in today’s globally competitive environment. This involves high upfront capital investment which SMBs are finding difficult to finance without vendor support. Globalization, heightened customer expectations, lack of a single view of the enterprise and inability to deliver in the absence of IT enablement is a clear challenge that SMBs are facing

IT Challenges
In the market we find no commitment from service providers to SMBs. This adversely impacts a SMB’s ability to provide any meaningful service level expectations for their customers. There has been Adhoc evolution of IT and this has made it difficult for SMBs to scale up the IT with business growth. Assembled non standard hardware and software solutions tend to become obsolete which impedes the growth and the ability to maintain a lean IT function.

Through Emalgam’s unique offerings for the small and medium business segment, such barriers are yesterday’s news.

What Emalgam Provides
Emalgam Small and Medium Business (SMB) unit aims at enabling sustained profitable growth for SMBs with an innovative service model Emalgam IT-as-a-Service. This model will leverage Emalgam’ leadership in technology and service innovation to offer integrated end-to-end managed solutions to small and medium businesses.

With Emalgam IT-as-a-Service, Emalgam aims to address the end-to-end IT needs of SMBs and help streamline business processes for market advantage; provide customers with blueprints for business process improvement; deliver integrated end-to-end managed solutions in IT and telecom and offer flexible pricing options to reduce capital expenditure and minimize operating expenditure and maximize return on investment while achieving economies of scale. A subscription-driven "build-as-you-grow", "pay-as-you-use" model through centralized hosting from a common platform would facilitate alignment of technology adoption to the needs of the business and bring scalability to the business model.

Emalgam’ global delivery capabilities and industrialized approach to technology solutions delivery and management greatly enhance productivity and ensure discipline, reliability and risk reduction. The SMB practice draws upon the extensive experience of Emalgam across diverse verticals, and its alliances to deliver our solutions.

We offer end-to-end business solutions for SMBs covering:

• Access devices: Covering all essential computing devices like Laptop, Desktop, Printer, Peripherals
• Networking solutions: Covering LAN, WAN, etc
• Common Office Applications: Covering email, Office software, etc
• Common Business Applications: Covering Payroll, Accounting, etc Vertical Core Applications: Covering POS, Inventory Mgmt, etc
• Niche Vertical Applications: Covering Space Management, Just in Time sequencing, etc.

We cater to a diverse set of industry verticals including:

• Retail
• Hospitality
• Manufacturing - Auto
• Components
• Healthcare
• Professional Services - Construction, Legal
• Education

Business Value
We help our customers increase responsiveness, quicken turnarounds and foster a culture of continuous innovation. With extensive global and domestic experience in the both horizontal and vertical solutions, we are best placed to offer your business the mix of skills required to innovate and significantly impact your bottom line. From optimizing processes to achieve operational efficiencies to harnessing our technical and delivery capabilities to generate value from your investments, we go beyond just offering cost advantages.

Unit Lead Thoughts
Currently the IT needs of SMBs are not being met in an integrated and holistic manner. The Emalgam SMB Strategy is part of our overall adjacency growth strategy helping us expand the addressable customer segment and establish market leadership as an end to end business solution provider for the SMB segment. Our plan is to provide flexible and scalable solutions to SMBs leveraging our global experience and best of breed practices. We view this as a means of making India Inc. more competitive and Emalgam being an integral part of Sustainable Profitable Growth of SMBs.

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Emalgam IT-as-a-Service

Emalgam IT-as-a-Service is a business concept that delivers on demand business capability with an integrated suite of hardware, network and software solutions, along with business, technical and consulting services in a "build-as-you-grow"- "pay-as-you-use" business model through a shared services hosted platform.

Emalgam IT-as-a-Service provides you with very tangible advantages, including:

• Lower upfront investment, more predictable costs
• Rapid solution deployment Ease-of-use
• More responsive service
• Real-time and any-time data access

Emalgam IT-AS-A-SERVICE MODEL - SALIENT POINTS

• Shared Services: Common shared services application delivered on a hosted model, covering support and maintenance of all solutions.
• Integration of Devices: Alliances with Hardware providers for quality infrastructure and after sales commitments Integration of Telecom: Partnerships with Telecom provider for Integrated IT & Telecom solution for rapid business enablement
• Top-up Services: Consulting and IT services for niche requirements of the SMBs as a top-up service over and beyond the standard catalogued solutions

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Key Benefits

WHAT IS Emalgam IT-AS-A-SERVICE
Sustainable Profitable Growth has become critical to survive in today’s dynamic market environment for SMBs. Information Communications & Technology (ICT) can assist SMBs achieve cost control, speed to market and gain a competitive edge in an environment where margin pressures and customer expectations continue to rise.

Unlike larger enterprises, SMBs lack the financial resources and IT knowledge to deploy the growing array of information and communication technology infrastructure necessary to support their businesses.

Emalgam IT-as-a-Service concept aims at delivering an integrated suite of end-to-end Business Solutions to SMBs, enabling them to compete effectively in the market place by leveraging Emalgam’ domestic and international experience in relevant industry and technology

Emalgam IT-as-a-Service is an integrated ‘IT & Telecom’ solution delivery model where

From our Perspective

• Emalgam will deliver the entire IT landscape of the customer organization including hardware, application, and network connectivity to the data centre.
• The applications are typically web-native software, accessible thru a browser (though there could be apps deployed locally for specific needs).
• The applications are hosted centrally, in a shared-services environment.

From our Customer's Perspective

• Customer does not own any elements of IT environment, nor has an IT team within its organization.
• Customer pays a service fee for the IT service.
• Customer owns the data resulting from usage of IT Systems provided as a service.

The Emalgam IT-as-a-Service solution offers SMBs more responsive service, real-time and centralized data access they need without the burden of deploying, managing and supporting costly hardware and software in house.

The concept could prove to be a significant source of competitive advantage for SMBs by positively impacting their key financial parameters.

Key Benefits Include
Speed to Market as a result of

• Single Window for all IT requirements: SMBs typically deal with multiple vendors for IT solutions leading to poor integration and lack of service levels across the stacks. Emalgam IT-as-a-Service will encompass solutions covering the entire stack needed to run the daily operations of SMBs
• Minimal Setup time: With the Emalgam IT-as-a-Service model, setting the up the entire IT environment takes minimal time. Software updates with newer features are also more frequent with no business downtime. This enables the SMB to leverage the benefits of state-of-the-art IT quickly and efficiently.

Cost Control as a result of

• Minimal Capital Expenditure: Under the Emalgam IT-as-a-Service model, there is very minimal capital expenditure. SMBs do not have to own either the application or the infrastructure.
• Reduced Operating Expenditure: SMBs will only incur operating expenditure, which will be equivalent to the subscription charges levied as per the IT services rendered. The model will also eliminate the requirement of maintaining IT specialists on their payrolls.
• 'Pay as you Grow' model: Emalgam IT-as-a-Service helps SMBs align their IT requirements to the current business needs. The monthly subscription model allows SMBs to easily scale up their IT needs with business growth, thereby aligning their IT service payments to business results

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Frequently Asked Questions

Why should you partner with Emalgam?

Partnership with Emalgam IT-as-a-Service offers you the following benefits

Aggregation Power & Economics of Scale

• Integrated end-to-end IT and telecom solutions.
• One-stop shop for every IT need
• Lowest price due to discounts accrued on bulk purchases.

Business Enhancing Application & e-Marketplace

• Vertical specific applications giving SMBs the competitive advantage
• Platform for B2B networking
• Opportunity for Cross leverage
• Opportunity for Growth and expansion

Pedigree and Credentials

• Dedicated delivery model
• Better managed SLAs

Appropriate Financial Model

• Emalgam would own the application and the IT infrastructure
• No Capex requirement, only a subscription fees as per the IT services rendered.
• Pay as you Grow financing option
• Align SMBs’s IT requirements to the current business needs.
• Easy scale up of IT needs with business growth.

Global, yet localized Best Practices

• Home Market Reach (Tier 2 Cities) advantage shall lead to better quality of service to SMBs and long term localized commitment
• Customizing global solutions to local needs
• Solution Integration without vendor bias
• Product / Service catalogue selection for optimal price points
• Emalgam Global Market experience in relevant industry and technology
• Exposure to Benchmarked practices

Mass Customized Shared Services

• Standardized solutions at low cost customizable to specific SMB needs
• Central hosting , and thereby provide the means to enhance economies of scale

How are Emalgam SMB practice offerings an attractive proposition from a financing viewpoint?
Emalgam IT-as-a-Service solution offers you to circumvent the burden of deploying, managing and supporting costly hardware and software in house.

Salient Points in Emalgam Pricing:

• Initial Sign up Amount
• Subscription charges levied as per the IT services rendered
  A fixed % of the Customer’s revenue, payable monthly, for standard elements on offer (or) Flat service fees, payable monthly, for standard elements on offer
• Add-on’s will be priced additional, based on service type - one time, or increase in monthly service fee.
  Emalgam’ attractive financing options will help SMBs

Minimize Capital Expenditure:
Under the IT-as-a-Service model, SMBs do not have to own either the application or the infrastructure resulting in minimal capital expenditure.

Reduce Operating Expenditure:
SMBs will only incur operating expenditure, which will be equivalent to the subscription charges levied as per the IT services rendered.
The model will also eliminate the requirement of maintaining IT specialist on their payrolls

Align their IT requirements to the current business needs.
Pay as you Grow’ model would help SMBs align their IT requirements to the current business needs.
The monthly subscription model allows the SMBs to easily scale up their IT needs with business growth, thereby aligning their IT service payments to business results

How is data security ensured?

• Emalgam has vast experience in working with customers to build security strategies which leverage Emalgam' security expertise, tools and processes while ensuring customer data privacy, increased responsiveness through defined service levels and flexibility to scale or change the organization's security strategy as required.
• Emalgam IT-as-a-Service leverages on Emalgam capability to provide a comprehensive secure environment for electronic communication which will address Transactional Security. With a network of Certifying Authorities, Registration Authorities, Directories of Digital Certificates and a range of protocols, standards and policies, Emalgam IT-as-a-Service ensures integrity, authenticity and non-repudiation across online transactions.

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